- What genre and sub genre is it in?
- Who is your target audience?
- What other authors are writing books like yours?
- What are the themes of your story?
- When is it set?
- What do your main characters or key places look like?
- Is it part of a series? Does it need to fit with other books you produced?
- Is it going to be a printed book and/or ebook?
- What does the printer need from you?
- What size are you going to produce printed copies at?
- Do you need imagery for your marketing?
- Where are you sourcing images from – what copyright and restrictions apply?
- What is your author brand going to be?
